Nike is an exemplary global brand that is so well known they no longer feel it necessary to say what they do (their Twitter description is blank). What they do is … they are Nike.
From its start in 1964 as a distributor of Japanese shoes, in 2020 the company’s turnover (sales) was the equivalent of $4.79 for every man, woman and child on the planet.
Named after the Greek goddess of victory and famous for its swoosh logo and ‘Just Do It’ slogan, the brand continually pushes the boundaries of sports technology; its latest running shoes help so much they forced World Athletics to issue new Olympic guidelines.
This heroic brand stands for athleticism, teamwork, excellence, determination to win and modish authenticity and if that sounds like you, only one brand will do.